VML Qais will be responsible for all social-media activities, as well as a revamp of the Mizone website and campaign digital requirements. It will work closely with fellow WPP agency Y&R Indonesia, Danone Water’s leading agency-of-record.
Joanna Staude, vice-president of marketing for Danone Water, said the Mizone brands need to be at the forefront of the rapid changes in Indonesia, which has quickly become one of the largest social-media markets in the world.
“VML Qais was able to offer us a specially designed support structure, including senior access to their award-winning team in Singapore, to complement their team in Indonesia,” she said.
Andrew Dowling, CEO of Y&R Indonesia, said he hopes this will be the first of many partnerships between Y&R and VML Qais.
“This model is one that will appeal to any client looking for a more strategic approach to their digital and social marketing needs,” he said.
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