Advertising News
David Blecken
Oct 28, 2008

VW hands additional business to DMG in China

BEIJING - Volkswagen has appointed agency of record DMG to handle strategic, planning and creative business for six new marques including the Scirocco, EOS Convertible, Magotan, CC, Passat R36 and T5 Van.

VW hands additional business to DMG in China
DMG will reportedly be responsible for all TV, print, outdoor and digital work for the models in the China market. The agency did not disclose the value of the accounts.

Other VW brands in the firm’s portfolio include the Touareg, Beetle, Golf and Phaeton.

Source:
Campaign China

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Top 10 electronics brands in Southeast Asia

1 Top 10 electronics brands in Southeast Asia

Related Articles

Volkswagen China CMO deported from China for drug use
Oct 23, 2024
Minnie Wang

Volkswagen China CMO deported from China for drug use

Volkswagen unveils device to avoid kangaroo collisions in Australia
Apr 2, 2024
Staff Reporters

Volkswagen unveils device to avoid kangaroo ...

Shanghai Volkswagen selects Agenda
Apr 15, 2009
Benjamin Li

Shanghai Volkswagen selects Agenda

McCann Erickson wins Volkswagen Hong Kong
Mar 12, 2009
Benjamin Li

McCann Erickson wins Volkswagen Hong Kong

Just Published

Gemini 3 becomes the default model for AI Overviews
Jan 29, 2026
Joseph Arthur

Gemini 3 becomes the default model for AI Overviews

A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.

Google criticised after blocking measurement comparing YouTube and TV
Jan 29, 2026
Lucy Shelley

Google criticised after blocking measurement ...

YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.

Inside Campaign Connect Indonesia: what matters to Indonesian marketers
Jan 29, 2026
Staff Reporters

Inside Campaign Connect Indonesia: what matters to ...

Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.

Meta hits $200 billion revenue milestone on AI-powered ad surge
Jan 29, 2026
Staff Reporters

Meta hits $200 billion revenue milestone on ...

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.