GUANGZHOU - Chinese herbal tea giant WangLaoJi has called a media pitch for its planning business, inviting Carat, Starcom, and an undisclosed local agency.
A source close to the client told Campaign Asia-Pacific that the client had previously conducted all its media planning in-house.
The result of the pitch should come out next week. The source added that the client was likely to seek a new creative agency partner in the near future.
With a history stretching back to 1828, Guangzhou Wanglaoji Pharmaceutical has become one of the leading traditional Chinese medicine enterprises in the Chinese mainland.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Captiv8 will join forces with the group's Influential and Epsilon.
In a difficult year underlined by restructuring and turmoil within parent company GroupM, the world’s largest media agency still holds many of the keys to mount a stronger rebound in 2025.
.png&h=268&w=401&q=100&v=20250320&c=1)
With localised strategy, strong fan engagement, and Disney’s knack for storytelling, Cruise Line will make its maiden voyage in December 2025. Campaign speaks exclusively with VP and regional GM Sarah Fox ahead of Campaign 360 next week.
+(900+x+600+px)+(3).png&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px).jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
