WDA Singapore calls creative pitch

The creative account, which covers online, mobile, radio, video, print and outdoor, will run for two years, with the option to extend for a further year.

WSQ is a national credentialing system that trains, develops, assesses and recognises individuals for key competencies desired by companies across different industry sectors. CET, meanwhile, is a comprehensive plan to prepare the Singapore workforce for the future and maintain advantage for the country.

WDA hopes to influence the public to recognise the value of upgrading skills, increase CET participation and reflect the depth and breadth of the WDA's programmes.

Its primary target audience is workers, including PMEs (professionals, managers and executives) as well as rank-and-file workers, while its secondary audience is employers.

The job scope of the appointed agencies includes design concepts for different projects, online and interactive adaptations of collaterals, mobile material, video production, radio ads, electronic transmissions and outdoor media advertising adaptation and production, as well as exhibition display solutions.

WDA called two pitches earlier for its PR and social media accounts. It recently awarded the PR account to ROI Strategy Consultants. In August, it appointed three media agencies, namely ZenithOptimedia, OMD Singapore and UM, for its marketing and publicity campaigns, following a media pitch in June.

The closing date for the creative tender is 9 April.