WE Marketing has been working on Kjeldsens Butter Cookies’ traditional advertising account since the agency's inception in 2005.
Social media represents a new media avenue for the Danish cookie brand, which is positioning itself as a gift to give during festivals.
“In the past, traditional advertising is only one-way,” commented Viveca Chan, chairman and CEO of the WE Marketing Group. “But in recent years, it is increasingly more important for a brand to do social media brand marketing to assert its brand personality and interact with consumers.”
WE Digital has set up a Weibo account to build up its client’s fan base, in order to kick off more weibo-focused social media campaigns.
Kjeldsens Butter Cookies adds to WE Digital's portfolio which includes Mars's M&Ms and China Auto Rental. The team was established last June, and is headed by Hugo Chan.
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