PR News Analysis
Matthew Miller
Jul 10, 2012

Weber Shandwick APAC chairman explains new 'engaging, always' positioning

HONG KONG - With little fanfare, Weber Shandwick has launched a new brand positioning for itself, turning the agency's focus from advocacy to engagement in line with the trends shaping its business, according to Asia-Pacific chairman Tim Sutton.

Sutton believes PR agencies have strategic understanding that pure digital agencies lack

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Unilever CEO: 'Spend on social will jump from 30% to 50%'

2 Unilever CEO: 'Spend on social will jump from 30% to 50%'

Former Dentsu APAC heads launch regional B2B marketing agency

3 Former Dentsu APAC heads launch regional B2B marketing agency

Too old for the party, too young to leave—the paradox of middle age in advertising

4 Too old for the party, too young to leave—the paradox of middle age in advertising

Havas and Moonfolks form media alliance in Indonesia

5 Havas and Moonfolks form media alliance in Indonesia

Why so many are leaving adland to embark on 'solopreneurship'

6 Why so many are leaving adland to embark on 'solopreneurship'

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

7 Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

HSBC’s CMO on using Hong Kong as a backdrop to storytelling

8 HSBC’s CMO on using Hong Kong as a backdrop to storytelling

The untapped potential of OTT for Singapore marketers

9 The untapped potential of OTT for Singapore marketers

Coca-Cola media business contract lies between Publicis and WPP

10 Coca-Cola media business contract lies between Publicis and WPP

Related Articles

Reddit becoming a destination for women to share critical health information according to Weber Shandwick study
Mar 11, 2025
Heerea Rikhraj

Reddit becoming a destination for women to share ...

Weber Shandwick announces new APAC creative leaders
Dec 17, 2018
Faaez Samadi

Weber Shandwick announces new APAC creative leaders

Weber Shandwick replaces BlueCurrent as Montblanc's PR agency
Apr 12, 2013
Jenny Chan 陳詠欣

Weber Shandwick replaces BlueCurrent as Montblanc's ...

VIDEO: Weber Shandwick's Timothy Sutton on 'effort-full' creativity
Oct 13, 2011
Jolene Otremba

VIDEO: Weber Shandwick's Timothy Sutton on ...

Just Published

Four networks to pitch for global Mars account
8 hours ago
Shauna Lewis

Four networks to pitch for global Mars account

Campaign understands the process is at the RFP stage.

India's digital advertising industry to be $8.15 billion by end-2026: Study
8 hours ago
Campaign India Team

India's digital advertising industry to be $8.15 ...

Estimated to touch INR 59,200 crores (US $6.9 billion) this year, the country's digital advertising market is growing at 19.09%, according to a Dentsu report.

Decoding the shifts in online consumer behaviour during Ramadan
9 hours ago
Aulia Masna

Decoding the shifts in online consumer behaviour ...

App usage in Indonesia surges during Ramadan, especially for shopping and entertainment. Community-based strategies and personalization are key to brand success.

Temu, Shopee, TikTok Shop: Who will win the e-commerce battle in SEA?
17 hours ago
Matthew Keegan

Temu, Shopee, TikTok Shop: Who will win the ...

As the online retail landscape in Southeast Asia heats up, Campaign explores the battle between platforms as governments seek to protect local merchants from the influx of cheap foreign goods.