Weber Shandwick appoints regional technology-practice lead

Patel-Zinzuwadia reports to Baxter Jolly, vice chairman, Asia Pacific. Most recently she served as general manager of Weber Shandwick in Thailand. Her new role, which also includes oversight of network clients in India, brings her back to Singapore, where she first joined Weber Shandwick in 2002.

Her specialization has remained within the technology industry, and she has experience working across global brands such as Compaq, HP, PeopleSoft, SunGard, Oracle and Microsoft. 

In her role in Thailand, Patel-Zinzuwadia raised service standards and the quality of counsel, according to Jolly. 

Patel-Zinzuwadia’s recent career history includes working as a director of global communications at Temasek Holdings, and prior to that, as the Asia Pacific PR director for Business Objects (now a SAP company). In her in-house roles, Patel-Zinzuwadia was responsible for all aspects of the communications function, including internal and academic communications, as well as analyst relations.

Through 2003-2007, Patel-Zinzuwadia worked as an account director with Weber Shandwick in Singapore, leading and managing a variety of key clients.