Based in Manila, Lesaca will oversee both strategy and operations across all practice areas, with a particular focus on digital client communications.
With more than two decades of experience in advertising and communications, she was previously the senior vice-president and new business division head at DraftFCB. Prior firms also include JWT and Lintas Manila.
“A complex and growing market like the Philippines demands local experienced leadership, and that’s why I am excited about bringing Diana on board,” said Baxter Jolly, vice-chairman of Weber Shandwick, Asia-Pacific.
“The Manila office is gearing up for more business opportunities in brand PR, corporate reputation and crisis management—all areas in which Diana’s expertise will prove a tremendous boon to both our firm and our clients,” he added.
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