Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Nov 18, 2014
What 'customer experience' really means: Prophet's Harry West
GLOBAL - Harry West, a senior partner at Prophet based in the US, spoke to Campaign in Hong Kong on the subject of customer experience, and why it is only now becoming a major consideration for brands.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Jun 28, 2023
The Philippines' top brands for customer experience
Jun 15, 2023
Singapore's top brands for customer experience
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
10 hours ago
Google cuts 200 jobs in a core business unit
The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.
.png&h=268&w=401&q=100&v=20250320&c=1)
11 hours ago
Why sports marketing should lean into intimate, ...
In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The Knowledge
11 hours ago
Is AI financially beneficial for agencies?
AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.
12 hours ago
How Want Want cracked Japan’s competitive confection...
Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the Japanese market, and the challenges of localisation.