Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Sep 8, 2015
What smash-hit tops the Spikes-to-Spikes YouTube leaderboard?
In the second of a two-part series looking at the most popular YouTube ads since last year's Spikes Asia, Google's Abhilash Edathil counts down from 5 to 1 and catches up with Hyundai to go behind the scenes of its incredibly popular campaign.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Mar 20, 2025
Spikes Asia 2025 shortlists announced
+1.jpg&h=268&w=401&q=100&v=20250320&c=1)
Apr 28, 2025
100 days in, how are Trump’s tariffs reshaping ...
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Dec 5, 2024
Spikes Asia announces 2025 jury members
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
1 day ago
Google cuts 200 jobs in a core business unit
The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.
.png&h=268&w=401&q=100&v=20250320&c=1)
1 day ago
Why sports marketing should lean into intimate, ...
In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The Knowledge
1 day ago
Is AI financially beneficial for agencies?
AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.
1 day ago
How Want Want cracked Japan’s competitive confection...
Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the Japanese market, and the challenges of localisation.