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In the second of a two-part series looking at the most popular YouTube ads since last year's Spikes Asia, Google's Abhilash Edathil counts down from 5 to 1 and catches up with Hyundai to go behind the scenes of its incredibly popular campaign.
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A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.
YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.
Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.
Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.