Advertising News
Mariah Cooper
Feb 9, 2022

Why adtech company Criteo is buying a Super Bowl ad

The spot imagines the open web’s future with utopian—and dystopian—possibilities.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

1 WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

GroupM restructures across Asia, Indonesia leadership impacted

2 GroupM restructures across Asia, Indonesia leadership impacted

Did the strategic planner just kill the advertising agency?

3 Did the strategic planner just kill the advertising agency?

Coca-Cola and WPP renew global marketing partnership

4 Coca-Cola and WPP renew global marketing partnership

Creative agency shake-up at WPP: Grey to move into Ogilvy Group

5 Creative agency shake-up at WPP: Grey to move into Ogilvy Group

GroupM tells staff about redundancies as restructure hits UK

6 GroupM tells staff about redundancies as restructure hits UK

Ogilvy unifies social media offering in 16 APAC markets

7 Ogilvy unifies social media offering in 16 APAC markets

Why has GroupM lost its way for so long? The buck stops with WPP

8 Why has GroupM lost its way for so long? The buck stops with WPP

Omnicom set targets to cut staff costs by 10%

9 Omnicom set targets to cut staff costs by 10%

Labubu, the art toy craze and why grown-ups can’t get enough

10 Labubu, the art toy craze and why grown-ups can’t get enough

Related Articles

Novartis’ chief marketing officer on the drugmaker’s Super Bowl ad debut
Feb 11, 2025
Jack O'Brien

Novartis’ chief marketing officer on the drugmaker’s...

Beauty brand Dove returns to 2025 Super Bowl
Nov 24, 2024
Emma Thumann

Beauty brand Dove returns to 2025 Super Bowl

Criteo CEO Megan Clarken to retire
Aug 27, 2024
Staff Reporters

Criteo CEO Megan Clarken to retire

Watch all of the Super Bowl LVIII ads
The Information
Feb 9, 2024
Sabrina Sanchez

Watch all of the Super Bowl LVIII ads

Just Published

Agency Report Card 2024: Hakuhodo
The Information
17 hours ago
Staff Reporters

Agency Report Card 2024: Hakuhodo

Hakuhodo’s 2024 performance reflects an agency in transition. Whether these steps will future-proof the agency for global relevance or simply ensure its survival remains to be seen.

‘Endless brand growth on a finite planet is a suicide pact’: Maren Costa
19 hours ago
Surekha Ragavan

‘Endless brand growth on a finite planet is a ...

Marketers have the power and influence to tell consumers to consume less for the sake of the planet. Yet, the measures of present-day brand success don’t incentivise marketers to do so, argues climate activist Costa in a fiery opening keynote at Campaign 360.