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The brand speaks for the first time about an initiative that can be seen as a model for more effective research and collaboration between established companies and startups.
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EXCLUSIVE: Dentsu Media CEO Tommy Li has stepped down and is reportedly in police custody, as China’s media rebate probe expands with as many as 30 people questioned. Former Wavemaker chief client officer Julep Lin has also been arrested in connection with the investigation.
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
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