Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Sep 14, 2016
Why did McDonald's YouTube channel fail?
Channel Us closure says more about agency land and its struggle to understand content than it does about McDonald's, writes Somethin' Else's Steve Ackerman.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Just Published
3 hours ago
Hakuhodo International Indonesia appoints 15 new ...
The largest restructuring in the company's history involved the appointment of new leaders in five key business units and the executive committee.
.png&h=268&w=401&q=100&v=20250320&c=1)
10 hours ago
Cannes Lions, AI, and the integrity reckoning
The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The Knowledge
11 hours ago
Wrangles in the jury room: how the challenges of ...
Tricky deliberations, outside influences and questionable entries can make the quest to recognise the best work with an award a difficult one.
The Information
11 hours ago
Bacardi picks agencies for trio of global creative ...
AMV was the incumbent on Bombay Sapphire's account and BBDO held the Bacardi Rum and St Germain accounts.