Technology
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Tech On Me: Apple Intelligence could change the face of email marketing
But what does it mean for brand marketers and how can they adapt?
Pinterest unveils AI-fueled ad tools
The visual discovery site joins Google, Meta and Amazon in offering gen AI-augmented image-based advertising options.
MSL US launches AI tool aimed at combating misinformation
The tool takes a ‘consumption-first look’ at a brand’s position in the digital space.
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Tencent and Iqiyi lead China's streaming revolution
A new report details that Chinese homegrown platforms dominate the local streaming landscape, fueled by its unique platform ecosystem and 5G technology.
What CMOs can learn from the fight against Google’s adtech dominance
The DOJ is taking on Google. Bench Media's Ori Gold writes why marketing and CMOs can't ignore this fight.
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EBay ad urges people 'see things differently' as it removes fees for sellers
New TV work by Joan London.
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Neil Patel on redefining search, and why content is no longer king
With tools like SearchGPT and Perplexity AI emerging as marketing silver bullets, can AI alone deliver results, or does content still matter in the era of 'search everywhere optimisation'? Campaign catches up with NP Digital's Neil Patel in Boston to find out.
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Unpacking Indonesian shoppers' views on experiential marketing
With over 80% of event enthusiasts in Indonesia demanding authentic connections and social media fueling the desire for shareable moments, the stakes—and opportunities for brands—have never been higher.
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Pantene taps in ancient Chinese art in new campaign
A miracle in three minutes or perpetuating age-old pressures? Decoding Pantene's message in the latest spot.
Don’t delegate to AI the stuff that makes us special
Tech is changing everything but please, let's not forget the magic.
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Google vs DOJ antitrust trial comes to an end, but how did its ‘spaghetti football’ defence hold up?
Tech giant calls on key witnesses to defend its impact on the adtech landscape against the DOJ’s claims, arguing that it does not have monopolistic power.
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ChatGPT, two years on - how is AI really transforming comms?
Has it really been almost two years?
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Samsung spot spotlights how Galaxy AI can assist health and fitness
The campaign was created by Bartle Bogle Hegarty Singapore.
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Virgin Atlantic unveils ad with only sign language to highlight inclusive travel
The 30-second hero ad will be shown first on Channel 4 and was produced by the broadcaster.
Omnicom share price hits record high after breaking $100 barrier
Staff who own shares will benefit from rising stock price.
What to know about California’s new ‘kidfluencer’ law
The law is designed to protect the financial security of child influencers.
Mondelez partners with Accenture and Publicis to launch AI platform
The partnership will enable Mondelēz to produce tailored text, images, and videos more efficiently.
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Tech On Me: Is the Meta Quest 3S just a shiny new toy?
This week, we explore the latest AI-focused announcements by Meta at Connect 2024, and Google bringing AI-search to Australia to determine how they will impact brands and marketers.
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The politics of trade and its impact on advertising
The US-China trade spat is shaking up industries worldwide. With billions at stake, what does it mean for major online platforms in APAC?
TikTok rivals Google with launch of its own search ads solution
The new ads solution will help brands target younger audiences during the product discovery phase, starting its roll out in the US before testing in other global markets.
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