Technology
Budgets 2025: Retail media and CTV will dominate adspend
The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours that could see budgets moving to social platforms and retail networks over traditional channels. Media experts weigh in.
Nearly 70% of bias incidents in AI LLMs occur in regional languages: IMDA study
The study also reveals that 86.1% of bias incidents required only a single prompt, underscoring how easily AI models can still produce biased outputs despite advances in safety.
Meta begins firing ‘lowest performing’ staff
Notices began going out to employees in most countries including across Asia this week, as the tech giant prepares to cut approximately 5% of its workforce based on performance.
X partners with Magnite to boost programmatic ad sales
Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.
Majority of marketers are unprepared to combat deepfakes: study
A report from Forrester highlights the risks that companies face from deepfakes, as well as the current inadequate state of preparation to combat the problem.
Amazon, Google among platforms under fire for ads on child-abuse sites
Following an Adalytics report linking ads from big tech to websites hosting child sexual abuse material, US Senators demand accountability. Advertising expert Arielle Garcia asks the damning question: "How much child sexual abuse is enough for them to take action?"
Amazon's ad business soars, reaching US$56 billion in 2024
Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.
Meta doubles down on AI tools to boost ad performance
The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.
Should PR firms be using DeepSeek?
Dynamo PR's Peter Bowles test runs rival AI platforms to see which works better for PR.
DeepSeek: Accelerating the path towards AI inevitability
While DeepSeek's innovations won't directly impact marketers in the near-term, its ripple effects on AI development will greatly accelerate the permeation across the industry over time, writes Vincent Niou.
E-commerce specialist Channel Bakers acquired by Havas
Channel Bakers has an 80-member team across Asia Pacific, Europe, and North America.
YouTube's ad revenue for APAC grows by 9% in Q4 2024
Spending related to the US election shored up ad revenue for YouTube which grew by 14% globally.
How brand honesty can cut through the clutter of micro-trends
Amid a flood of internet micro-trends, brands can stand out by using data to offer genuine insights about their products to consumers.
Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott
X has broadened its legal battle with advertisers over an alleged ad boycott, adding new brands to a list that already includes the WFA, CVS Health, Mars, and Twitch among others.
AI’s ‘Sputnik moment’: What DeepSeek could mean for marketers
DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?
'Fear doesn't build trust': Cisco's CMO on why security marketing needs a reset
CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to sustain the company’s future.
Stand guard: Protecting your brand from the hidden risks of AI
The traditional reactive approach to risk management is grossly inadequate for the age of AI-powered marketing, says Mediabrands Australia’s Geoff Clarke.
Meta introduces ads on Threads
The social media giant said the move will help ‘deepen connections’ between people and the businesses they love and has begun testing ads in the US and Japan.
Netflix targets double ad revenue by 2025
The streaming platform is eying a growing piece of the $25 billion spend on connected TV, with geographic expansion of its ads supported tier.
Cindy Gallop calls for adland to wield financial power against tech giants
“Stop grovelling at Zuckerberg’s feet and start demanding what is deserved. We are the business model for the internet,” writes Gallop in an opinion piece for Campaign Asia-Pacific.
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