Emily Tan
Sep 17, 2013

Why social media isn't more creative: Isobar's Graham Kelly

SPIKES ASIA 2013 - The industry seems to either regard social media as a miracle or dismiss it as a fad, and this results in a lack of creativity in social-media campaigns, Graham Kelly, Isobar's regional ECD, argued during his forum at Spikes Asia today.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

17 hours ago

Documentary on McCann copywriter Ilon Specht makes ...

Specht is behind the iconic L’Oréal slogan, ‘Because I’m Worth It’ created during the ‘Mad Men’ era.

17 hours ago

Why it's a great time to be an indie right now

Brands are searching for faster, nimble agencies that really understand the nuances of cultural behaviour.

18 hours ago

Publicis scoops Coca-Cola media in North America

WPP has lost the account after a closed review.

18 hours ago

A tale of two holding companies: WPP and Publicis

WPP’s loss of the Coca-Cola North America media biz to Publicis is a wake-up call for the former to beef up its media capabilities.