Amazon Business ad turns Little Bo Peep into wool entrepreneur

Amazon Business has launched a campaign that retells the story of Little Bo Peep, recasting her as a wool entrepreneur.

"Little Bo Peep finds success", created by Joint and directed by Traktor through Stink, reimagines the classic fairy tale character, showing her using Amazon Business to run her operations more efficiently.

In the film, Bo Peep finds her lost sheep with the help of Amazon Business.

With her time freed up, she transitions into the fashion industry, becoming a knitwear CEO. 

The ad features the song Fancy by Iggy Azalea and Charli XCX.

The ad continues Amazon Business’s long-running campaign developed by Joint.

Joint's chief creative officer Algy Sharman said: “It’s been a pleasure to build on a successful campaign re-telling another famous story, and showing what they could have achieved had they had Amazon Business as a partner.”