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Sep 10, 2024
How Black Myth: Wukong evolved cultural storytelling in gaming
Having generated over $866 million within weeks of its release, the Chinese game's success offers key insights for marketers on the power of authentic, culturally rooted narratives in a region eager for representation.
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Why sports marketing should lean into intimate, ...
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The Knowledge
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Is AI financially beneficial for agencies?
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How Want Want cracked Japan’s competitive confection...
Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the Japanese market, and the challenges of localisation.