Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Sep 10, 2024
How Black Myth: Wukong evolved cultural storytelling in gaming
Having generated over $866 million within weeks of its release, the Chinese game's success offers key insights for marketers on the power of authentic, culturally rooted narratives in a region eager for representation.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Just Published
4 hours ago
Women to Watch 2024: Lulu Raghavan, Landor
With a firm grip on operations, leadership, and client management, Raghavan has risen through the ranks from junior manager to president of Landor APAC—the first female and first person of Indian origin to achieve this.
5 hours ago
Move and win roundup: Week of March 31, 2025
Kickstart your week with people moves from Clemenger, Edelman APAC and Buzzlab.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
6 hours ago
Why traditional branding still matters in Singapore'...
While digital marketing continues to dominate, traditional branding techniques remain indispensable for marketers in the Lion City, says Mark Pointer, CEO of Superbrands Singapore.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
6 hours ago
'Asia isn’t just part of the story—it is the ...
A year after taking the helm, The Wall Street Journal Asia's editor unpacks the newsroom’s strategic reboot—from a strengthened team in Singapore to a renewed focus on fast, analytical, and irreplaceable journalism.