Gabey Goh
May 31, 2016

With branded content, Tech Mahindra angles for ‘ringside view’ of the future

Tech Mahindra’s chief strategy and marketing officer, Jagdish Mitra, talks to Campaign Asia-Pacific about the company's move to stand out through content and its deal with WSJ Custom Studios.

Jagdish Mitra

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

2 days ago

Cannes Lions Grand Prix winner faces scrutiny over ...

DM9, part of the DDB network, faces fallout over its Grand Prix-winning campaign for Consul Appliances, with Chief Creative Officer Icaro Doria stepping down after allegations of AI manipulation and unauthorised footage usage.

2 days ago

Cannes Lions faces calls to step up action on ...

Women sought refuge in the Empower Café when the Cannes Lions safe zones were not open.

2 days ago

WPP Media appoints first global client presidents ...

Caroline Foster Kenny and Stephanie Prager are the new global client presidents.