Staff Reporters
Oct 2, 2022

W+K co-founder Dan Wieden dies at 77

The advertising giant was the brains behind Nike's infamous 'Just Do It' tagline.

Dan Wieden (Getty Images)
Dan Wieden (Getty Images)

Dan Wieden, the co-founder of Wieden+Kennedy (W+K), died peacefully on September 30 in his hometown of Portland at age 77. He took on the role of chairman at W+K in 2005. Wieden and partner David Kennedy, founded the agency in 1982 which went on to coin one of the world's most popular brand taglines: Nike’s ‘Just Do It’. Kennedy died in October last year.

The agency released a statement upon Wieden’s passing:

We are heartbroken. But even more so, we are overcome with gratitude and love. Thank you Dan, for throwing the doors wide open for people to live up to their full potential. Thank you for your steadfastness, courage, faith and abiding love. Thank you for making this beautiful creative life possible. We will miss you so much.

 

Source:
Campaign Asia

Related Articles

Just Published

4 hours ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

4 hours ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

5 hours ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

6 hours ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.