Staff Reporters
Jan 29, 2018

World Economic Forum now certified ‘green’ meeting

PublicisLive receives coveted ISO certification for sustainable event management.

World Economic Forum now certified ‘green’ meeting

Global event agency, PublicisLive, organiser of the Word Economic Forum Annual Meeting, has received the coveted ISO 20121:2012 certification for sustainable event management.

The certification was awarded to the agency following the World Economic Forum’s 48th Annual Meeting in Davos-Klosters, Switzerland last week.

“We are extremely proud of our achievement,” said PublicisLive executive chairman, Anthony Gazagne. “We see sustainability as a value proposition. For our business, it makes sense to engage proactively with our clients and partners and to propose and advocate sustainable solutions. But above all, it is a way to take a stand in regard to the global community and act as a responsible organisation by combining purpose and profit.”

President Trump gave a special address at the World Economic Forum last week


The agency has managed logistics and key support services for the Annual Meeting since 1995. Through this longstanding partnership, both organisations have worked to deliver more sustainable solutions for the Annual Meeting, for which the World Economic Forum has also been certified to the ISO 20121 standard.

“Our challenge is to organise events that deliver a promise to our clients and provide participants with optimal environments, while behind the scenes we strive to minimise negative impacts on the planet and on local communities and leave a positive legacy,” said Gazagne.

PublicisLive’s sustainability programme began in November 2015 with a detailed operational review, resulting in a Sustainability Policy and Action Plan that was approved by the company’s board in December 2016.

The ISO 20121:2012 certification will extend to all events that PublicisLive delivers, as well as the agency’s own global operations.

PublicisLive sustainability director, Anna Beaujolin, said: “This new step is proof that we have real sustainability performance underpinning all our work and adding value to our business. But this is not an end point; we acknowledge that sustainability is a long-term commitment for our people and our planet and that the journey goes on.”

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

1 day ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

1 day ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

1 day ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.