Staff Reporters
Feb 11, 2011

Y&R Philippines helps Maynilad Water set Guinness World Record

MANILA - Y&R Philippines has helped Maynilad Water Services set a new Guinness World Record.

Y&R Philippines helps Maynilad Water set Guinness World Record

Private water management firm Maynilad Water Services earned the Guiness World Record of 'Largest pipe drum ensemble' with the help of Y&R Philippines.

In its quirky event as part of the company’s 2011 Customer Service Rally, 1,874 Maynilad employees rocked the SMX Convention Center in Manila using water pipes to play out a rhythm of beats in front of more than 2,000 guests.

Mary Buenaventura, COO at Y&R Philippines, said, “We wanted to create an event which would demonstrate Maynilad employees’ commitment to working together to deliver excellent service and what better way than to come up with an event which actually uses the very pipes which deliver clean, safe water every day to people across the Philippines.”    



Related Articles

Just Published

8 hours ago

The devastating comms impact of a Trumpian ...

With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.

9 hours ago

Lunar New Year goodies: APAC's best Year of the ...

Presenting the first crop of our annual roundup of LNY advertising from 2025.

10 hours ago

Here's a thought: Bigger isn’t always better

As the industry grapples with the Omnicom-IPG merger, The Effectiveness Partnership's Warwick Cairns and Gurdeep Puri question why agency mega-groups seem intent on stifling creativity and extinguishing the very spark clients value most.

10 hours ago

Publicis Groupe taps McCann exec Amit Sutha as ...

Sutha, formerly president and global chief client officer at McCann Worldgroup New York, will now helm Publicis Groupe’s creative, media, and data operations in Malaysia. His appointment takes effect January 20.