ZenithOptimedia appoints Newcast GM in China

Wong has 20 years' experience working in the advertising and marketing communications industries in Hong Kong and China.

In addition to 4A agencies Ogilvy Hong Kong, DDB Hong Kong and Leo Burnett Shanghai, Wong has also worked on the client side at BMW Hong Kong and US-headquartered toy design company RC2.

In his new role Wong will focus on ROI and delivering integrated marketing solutions to Newcast clients. 

"It's a great honour to join ZenithOptimedia, and the fast growing team of Newcast. We'll help more Chinese companies to increase their ROI in the digital media age," he said.

Commenting on Wong's appointment, Steven Chang, CEO of ZenithOptimedia Greater China, said, “Kenjie Wong impresses me deeply with his solid expertise and creative aspiration. I believe Newcast will bring added values to our clients and become a leader in digital marketing in China. "

Founded in 2009, Newcast focuses on the development, design and implementation of non-traditional communications solutions, including event-marketing, sponsorship, product placement, content marketing, experiential channels and digital media promotions.