Staff Reporters
Apr 9, 2024

OMD Taiwan appoints GroupM alumnus Jason Chen as general manager

As GM, Chen will focus on the continuous development and growth of OMD’s client partnerships, commercial operations, product, talent, and culture.

OMD Taiwan appoints GroupM alumnus Jason Chen as general manager

OMD has welcomed back Jason Chen as general manager for its Taiwan office. Chen, who previously held key roles within the organisation, will report directly to Kelly Huang, CEO of Omnicom Media Group Taiwan.

Chen rejoins the OMG network from GroupM where he was head of investment and partnership. After leaving OMG in 2018, he also had stints at Ainotam, Dentsu and D.Vibe Digital. He replaces Yamei Chang, who left the agency in 2023.

In his current role, Chen’s mandate is clear: to lead the team in leveraging international resources, cutting-edge technology, and analytical tools. His focus will be on enhancing OMD’s market position and fostering talent growth. Additionally, he aims to develop approaches that align with the agency’s branding.

“Jason’s demonstrated expertise in client management, business operations, and digital strategy presents a significant advantage for OMD in Taiwan, especially as we capitalise on emerging opportunities to explore new possibilities for our clients,” said Charlotte Lee, chief executive of OMD Asia Pacific. 

“His recruitment aligns with our ambition to accelerate growth through digital leadership, business transformation, and a connected culture." 

 

Source:
Campaign Asia
Tags

Related Articles

Just Published

18 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

19 hours ago

Agency Report Card 2024: Initiative

After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.

20 hours ago

Global CEO of WPP Media’s Nexus departs

Bidon has been global chief executive at Nexus since April 2022.

20 hours ago

Mark Read: 'People are happier when they’re in the ...

WPP’s chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI and whether brands will return to X.