Benjamin Li
Sep 12, 2013

ZenithOptimedia reportedly wins Hong Kong Broadband media account

HONG KONG - ZenithOptimedia is reported to have won Hong Kong Broadband Network’s media account after a four-way pitch against the long-term incumbent MediaCom, Mindshare and Carat in August.

ZenithOptimedia reportedly wins Hong Kong Broadband media account

The contract came into effect in September, according to the source close to the account.

The brand has not engaged in any major campaigns recently and its media buying has mostly been on print. According to AdmanGo, the brand's monitored media adspend for 2012 was US$8.5 million (HK$67 million).

In the local broadband sector, Hong Kong Broadband Network competes against major player PCCW’s Netvigator, as well as a few smaller companies.

In the local new business tally so far this year, ZenithOptimedia Hong Kong has won Wing On Travel and SCA (a global account win).

DraftFCB is currently the creative partner for the brand.

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

Opinion: Jaguar’s rebrand might actually be a ...

I’m going to go against the grain here and say I think Jaguar’s new rebrand is a genius move.

4 hours ago

PR makes the leap to Bluesky—but what’s the verdict ...

As social media users appear to flee X in favour of the aptly named alternative—Bluesky—PRWeek UK asks comms pros how they’re finding the new platform in its early days of popularity.

4 hours ago

Burson hires Edelman’s Taj Reid as global chief ...

Reid replaces Simon Shaw in the role.

4 hours ago

Will the Coca-Cola ad deter brands from using AI in ...

Social media users have criticised the brand's use of AI in its 'Holidays are coming' ad.