Zuji appoints Text 100 as AOR across Asia-Pacific

The agency says the win demonstrates its continued growth beyond the technology space, and its ability to attract new clients from the automotive, sports and NGO sectors.

Phang Shueh Chyan, director of marketing at Zuji Asia-Pacific, said the company is continually seeking to enhance engagements with customers, partners, and the general public across the communications spectrum.

“Text 100's experience and expertise will help us sharpen our messaging, develop synergies across media channels, and derive greater value from earned media on a regional scale,” he added.

Phillip Raskin, managing consultant of Text 100 Singapore, commented on the win, “With our heritage in technology, Text 100 really understands digital brands, regardless of which sector they operate in. We’re very excited to work with Zuji, one of the most exciting companies in the travel industry.”