Advertising The Work
Jenny Chan 陳詠欣
Jun 3, 2015

Galaxy Entertainment Group's MTR "advertising domination"

As a major part of its mega campaign to promote the opening of Galaxy Macau’s lavish second phase extension, Galaxy Entertainment Group has bought outdoor ad space at two high-traffic MTR stations for maximal awareness. Giant posters equipped with audio, projection and 2D pop-up effects was luring commuters at Hong Kong station, while the entire exit area at Sheung Wan station connecting to Hong Kong-Macau Ferry Terminal was covered wall-to-wall with the same posters.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

1 Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

Why Tim Hortons went with a hockey theme for its Super Bowl spot

2 Why Tim Hortons went with a hockey theme for its Super Bowl spot

PepsiCo's $200 million investment brings Cheetos back to Indonesia

3 PepsiCo's $200 million investment brings Cheetos back to Indonesia

Dentsu prioritises media in new growth plan following $820 million loss

4 Dentsu prioritises media in new growth plan following $820 million loss

Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

5 Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

OMG taps Dentsu exec for Malaysia CEO position

6 OMG taps Dentsu exec for Malaysia CEO position

Beloved global creative leader Ari Weiss dies at 46

7 Beloved global creative leader Ari Weiss dies at 46

Top 10 food brands in Southeast Asia

8 Top 10 food brands in Southeast Asia

'Local with full autonomy': Ogilvy global leaders on their mission in China

9 'Local with full autonomy': Ogilvy global leaders on their mission in China

'The holding company model has been broken for a long time': MediaSense CEO

10 'The holding company model has been broken for a long time': MediaSense CEO

Related Articles

Galaxy Macau changes focus from VIPs to mass market
May 27, 2015
Jenny Chan 陳詠欣

Galaxy Macau changes focus from VIPs to mass market

Galaxy Macau runs first Skype multiscreen campaign in Asia
Nov 30, 2012
Benjamin Li

Galaxy Macau runs first Skype multiscreen campaign ...

Galaxy Macau launches TVC for 15 May opening
Jul 20, 2011
Staff Reporters

Galaxy Macau launches TVC for 15 May opening

The Gate attracts four senior 4As executives to creative and account teams
Mar 19, 2013
Benjamin Li

The Gate attracts four senior 4As executives to ...

Just Published

Alibaba pledges 'aggressive' AI investment, reports fastest growth in a year
1 day ago
Staff Reporters

Alibaba pledges 'aggressive' AI investment, reports ...

Revenue jumped 8% as Alibaba's AI-driven strategy paid off. A surge in investor confidence has sent its share price soaring over 60% since the start of the year.

Five by Five Global to deliver AI-powered campaigns in seven hours
1 day ago
Nikita Mishra

Five by Five Global to deliver AI-powered campaigns ...

Can creativity truly be compressed? Former Cheil Australia MD Mark Anderson, now at Five by Five Global, is betting big on AI with a new seven-hour sprint model to find out.

BBDO launches new global vision to focus on bolder creativity & impact
1 day ago
Staff Reporters

BBDO launches new global vision to focus on bolder ...

'Do Big Things' will empower brands to take risks, make noise, and tackle the world's biggest problems with bold solutions, says global CEO Nancy Reyes.

Is Elon Musk’s X winning back advertisers?
1 day ago
Reem Makari

Is Elon Musk’s X winning back advertisers?

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.