
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
San Miguel, the beer sponsor for the Hong Kong International Dragon Boat Carnival for the fifth year in a row, threw a three-day Beerfest at Tsim Sha Tsui East from June 6 to 8. The event saw 14 international and 12 local teams participate in a 'ground-level' dragon boat rowing and beer drinking competition. The public also enjoyed free performances by singers and bands from Hong Kong Taiwan and Beijing including Paul Wong, Won Fu Supper Moment, Chochukmo, and of course, most importantly, free beer.
Contact Customer Support at
[email protected]
or call+852 3175 1913
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.
In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.
AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.
Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the Japanese market, and the challenges of localisation.