Analysis
Staff Reporters
Dec 12, 2012

Highs and lows of 2012: Deals, disasters, pitches, campaigns and controversies

Campaign Asia-Pacific presents a rundown of the biggest events of the year: pitches and the people responsible for winning them, the best (and worst) creative work, PR disasters by companies that should know better, media launches and controversies. Explore the links in the captions if you need a refresher course on the events. We'll be adding items to this gallery gradually throughout the month of December, so please check back often.

TOP 5 COMEBACKS | 1 | <a href=Paul Hu to Volkswagen

China’s premium auto sector is as exciting as ever, so it’s not surprising that there is still a fair bit of movement between brands. One of China’s best known automive marketers, Paul Hu seized the opportunity to rejoin Volkswagen from Land Rover when it came up. He is now MD of Volkswagen Import in the market." />

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Did the strategic planner just kill the advertising agency?

1 Did the strategic planner just kill the advertising agency?

Chinese media rebate corruption probe widens across agencies

2 Chinese media rebate corruption probe widens across agencies

APAC Power List 2025: The region's most powerful brand leaders

3 APAC Power List 2025: The region's most powerful brand leaders

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

Southeast’s Asia’s top 50 brands 2025

5 Southeast’s Asia’s top 50 brands 2025

Mindshare, EssenceMediacom China chiefs exit

6 Mindshare, EssenceMediacom China chiefs exit

Asia-Pacific Power List 2025: Ravi Santhanam, HDFC Bank

7 Asia-Pacific Power List 2025: Ravi Santhanam, HDFC Bank

Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

8 Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

GroupM tells staff about redundancies as restructure hits UK

9 GroupM tells staff about redundancies as restructure hits UK

Women Leading Change Awards 2025: Winners revealed

10 Women Leading Change Awards 2025: Winners revealed

Related Articles

Year in Review: Campaign's most read stories of 2023
Dec 22, 2023
Staff Reporters

Year in Review: Campaign's most read stories of 2023

Year in Review: Six biggest brand fails of 2023
Dec 20, 2023
Matthew Keegan

Year in Review: Six biggest brand fails of 2023

Year in Review: The biggest tech stories of 2023
Dec 19, 2023
Shawn Lim

Year in Review: The biggest tech stories of 2023

Ad Nut's favourite campaigns of 2024
Dec 19, 2024
Ad Nut

Ad Nut's favourite campaigns of 2024

Just Published

Publicis CEO Arthur Sadoun joins speaker line-up for Campaign House at Cannes Lions
15 hours ago
Staff

Publicis CEO Arthur Sadoun joins speaker line-up ...

Publicis CEO Arthur Sadoun will give a sit-down interview on day one.

Mark Read to step down as WPP CEO after seven years
18 hours ago
Gideon Spanier

Mark Read to step down as WPP CEO after seven years

Board begins formal search for new CEO.

Agency Report Cards 2024: We grade 25 APAC networks
20 hours ago
Campaign Editorial

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.