Independents outgun 4A agencies in TVB's most popular TVC awards
At the TVB most popular TV commercial awards 2011 dinner gala, held at the Kowloon Shangri-la Hotel on 21 July, Hong Kong's independent agencies substantially overwhelmed the 4A agencies. Metta Communications took home the 'powerhouse agency award' winning several big awards for Ocean Park, Sunshine Lemon Tea and Pfizer and Live China won the most creative award, and MK2 took home the Best of the Best award. Here are some of the photo highlights:
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