Marketing
Benjamin Li
May 9, 2014

LCX runs cheeky hotdog character exhibition to appeal to selfies addicts

LCX, the mall targeting young people at Hong Kong's Harbour City, has invited London design studio Yum Yum to create its LCX Rewards Card this year. Now the mall is holding an exhibition, ‘LCX x Yum Yum World’ from 25 April to 18 June, featuring Arnold, a furry purple monster who loves shopping, and a number of hot dog-based characters from its previous ‘Happy Food’ exhibition. Money raised from sales of premium products connected to the event will be go to local charity Food Angel.

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