LCX runs cheeky hotdog character exhibition to appeal to selfies addicts
LCX, the mall targeting young people at Hong Kong's Harbour City, has invited London design studio Yum Yum to create its LCX Rewards Card this year. Now the mall is holding an exhibition, ‘LCX x Yum Yum World’ from 25 April to 18 June, featuring Arnold, a furry purple monster who loves shopping, and a number of hot dog-based characters from its previous ‘Happy Food’ exhibition. Money raised from sales of premium products connected to the event will be go to local charity Food Angel.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
TikTok launches Messaging Ads in Asia Pacific
TikTok’s Messaging Ads are now available in Australia, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Thailand, Vietnam, and Singapore.
Creative Minds: Ya Wen believes creativity can ...
Get to know the visual designer at Tomato Interactive who approaches creativity beyond the next bright and shiny thing.
Creatives pick 2024 work they admire—and are jealous of
Creatives reveal their standout campaigns of 2024 that ignited both admiration and envy, and the lessons these works offer about branding, storytelling, and audience engagement.
The shocking things you can now say on Meta's platforms
As per the new policy, it is now okay to call gay and trans people ‘mentally ill’ and refer to women as ‘household objects’ on Facebook and Instagram.