Ocean Park's sea horse exhibition to generate public awareness
Ocean Park is staging an 'Animal Discovery Fest' between 5 April and 11 May with an exhibition on sea horses highlighting the plight of the endangered marine fish, and to educate visitors about the various species and the fact that male sea horses actually get pregnant to give birth. It is part of the park's theme based on the Year of the Horse, and is also part of its Blue matter marketing campaign encouraging the public to keep the sea clean and to improve the ecosystem for sea inhabants.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Fuji TV leaders resign amid sexual misconduct case
Fuji TV chairman and president resign following reports of a sexual assault incident involving ex-TV star Masahiro Nakai, sparking an advertiser exodus and government backlash.
The advertising dilemma in a post-fact world
Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers protect brand reputation and reach real audiences in a world of rampant misinformation?
To snake or not to snake? Luxury brands face conundrum
For their Year of the Snake campaigns, luxury brands in China are digging a little deeper into imagery and symbolism to avoid an overdose of serpentine motifs.
PHD secures $500 million media duties for Volkswagen...
EXCLUSIVE: The remit encompasses media planning and buying across a portfolio of Volkswagen Group China's offerings over a tenure of three years.