One Campaign magazine cover brief, 40 creative interpretations

By Maria Priscilla, Grey Group Indonesia

By Havas Mumbai

By Leo Burnett, with the accompanying explanation: "For 50 years, Campaign has been chewing over the issues, engaging the industry in hearty discussions and providing A-grade coverage."

By Leo Burnett: "Before 'mobile' was mobile, Campaign was there, covering all the content on all every media channel."

By Leo Burnett: "For 50 golden years, Campaign has been covering marketing and advertising from every angle."

By Arka Pal and Sarah Coles at Havas Gurgaon, who titled this entry "From Scamp to Snap". They said: "We wanted to celebrate the old and the new. Capture the simplicity of the old days in advertising, when creatives would start with a marker pen and pad (creating a scamp), juxtaposed with the now everyday abundance of social media mediums like Snapchat and Instagram."

By Claire Choo and Wanqing Faye Tan at Mutant Communications

Also by Claire Choo and Wanqing Faye Tan at Mutant Communications

By FCB Ulka Mumbai. "The colour composition of ‘Campaign at 50’ is very carefully created keeping in mind the flags of all the Asian countries," said the team. "The design is contemporary and as minimal as possible. No element is used from outside, other than the headline. It's a flat graphic design work."

By Team Magenta in Mumbai, who titled this “A Living room with a View.” "Asia is a vibrant living room," they wrote of the concept. "The framed glimpses on the walls signify its essence. The doodles are glimpses of the enthusiasm, chaos and celebration of modern man's lives. Powerful people and scientific advancements occupy comfortable positions inside the room. In contrast, there are people who unfortunately lie outside this living room. Refugees and stateless citizens suffer the consequences of artificially drawn physical boundaries. The ‘walls’ of the living room being a case in point."

By FCB India. This mathematical equation, when solved (in case you hadn't guessed), gives the answer '50'.

Also by the team at FCB India, who said: "To showcase the 50th anniversary of the world famous ad magazine, Campaign, we've put two iconic award-winning print ads from Canon and Babybel together to create the number '50'. A visual idea with a subliminal message that says Campaign is now 50."

By Gauri Gakarn and Kanchan Kesari of FCB Ulka in Mumbai. They explain the concept: "While Asian advertising has come a long way in the past 50 years, no Asian country still features in the Top 10 (Best Ads Ranking 2018). So we've come up with the idea of 'comma', a minimalistic art expression which defines that with Asian advertising, the journey continues. For us, this cover is not about celebrating the past but about looking forward to the future."

By Akshay Naik and Wiless Dmello of FCB Ulka. "The visuals used are the Yogic Mudras. The Abhayamudra (to the right) is a mudra that resembles a "gesture of fearlessness". Fearlessness in terms of ideation that brings to life campaigns which are worthy of being features in Campaign Asia. The Jnana Mudra (to the left) means knowledge in Sanskrit. We make it resemble the desire to spread knowledge through ad campaigns that change lives, inspire and engage. Together, it forms the number 50 which stands for the 50 years that Campaign Asia has been providing us with Asian stories of great advertising that makes a difference."

By JKR, who also designed the entry that won our competition (and several others, which follow).

By JKR

By JKR

By JKR

By JKR (click next for full front and back cover)

By JKR

By JKR

By JKR

By Huey Wong of Ogilvy HK. "The pencil represents Campaign magazine's celebration of creativity and the word fifty in Chinese characters represents the celebration of prominent Asian creatives spanning through 50 years of Campaign magazine," he said.

By Mohini Khadaria and Sana AuYeung at Ogilvy HK. "This issue is about celebrating 50 stories from people around Asia. We want to highlight the medium with which we share our stories and the people behind them."

By FCB India: "Campaign India has come a long way. The 50 red dots, replicating the iconic red circle in its logo, represents campaign India's incredible journey and the footprints it has left on the world along the path."

By Koki Takeya at McGarryBowen

By the team at Pi Communications, India. In explanation of this provocative cover (which bears the subheading '50 fucking awesome Asian stories to celebrate'), they said: "Year after year, in every position, Campaign Asia has greatly contributed to the marketing fraternity and it has always given it immense pleasure to share the happenings of the industry with its readers. And of course, having done it consistently for 50 years in itself is a great thing. Being in the right position every time, gives a great pleasure of achievement. As Campaign Asia turns 50, we are also sharing 50 awesome stories, which will sure give the industry a new perspective of thought. Kamasutra (KAMA-work and SUTRA-thread) positions are perfectly conveying that."

By Doremus

Also by the team at Doremus, who said: "Campaign Asia has indeed grown to become the authoritative voice (roar) on media, marketing and advertising in Asia."

By FCB India

By Fung Lonsoon, a freelance designer

By Fung Lonsoon, a freelance designer

By the team at Text 100. The headlines read: 'A Look Into the Past / A Peek Into The Future. Who will make the next 50 years' headlines?'

By Text 100

By Text 100

By Text 100

By Grey Group Japan

By Grey Group Japan

By Grey Group Japan

By Grey Group Japan

By Constant Creative