HONG KONG - Samsung Electronics has become the first advertiser to promote its products with a large-scale, three dimensional "out-of-home building projection".
Samsung Electronics has become the first advertiser to promote its products with a large-scale, three dimensional "out-of-home building projection".
Approximately 40,000 viewers in Causeway Bay witnessed a 3-minute animation of the Galaxy Tab 10.1 and Galaxy S II on 19 August repeated over a two-hour period. 3D mapping technology was projected onto the L-shaped building exterior of Hang Lung Centre. POAD is the OOH media owner working with Hang Lung Properties.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.png&h=268&w=401&q=100&v=20170226&c=1)
As budgets shift from linear TV to streaming, Campaign explores how some agencies are devising new tools to reduce the increased emissions that streaming generates while minimising the carbon footprint of their overall digital media.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
EXCLUSIVE: The agency sets sustainability targets to expand certification to India, MENA, and North America next.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
While major agencies and holding companies have floundered in their response to climate activists, a concerted communication strategy around carbon pricing could turn things around, says independent communications consultant Paul Mottram.
Ad Nut loves a dose of cheeky counterculture, and Ogilvy India's campaign delivers in spades.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)