adspend

2 days ago

Over 50% of APAC marketers plan to cut ad spend in 2025: Nielsen

Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, Nielsen’s 2025 Annual Marketing Report reveals.

Apr 16, 2025

Global adspend on news brands forecast to decline by a third

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.

Mar 28, 2025

Global adspend growth forecasts cut by nearly $20 billion due to market volatility

Despite economic uncertainty and regulatory pressure worldwide, a WARC report says certain digital channels like social media and retail are expected to continue seeing growth this year.

Feb 13, 2025

Budgets 2025: Retail media and CTV will dominate adspend

The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours that could see budgets moving to social platforms and retail networks over traditional channels. Media experts weigh in.

Feb 6, 2025

Filipinos spend more time than global average on social media

TOP OF THE CHARTS: Global social-media users have reached 5.24 billion, with Southeast Asia representing 10.2% of the total share, according to We Are Social's annual study.

Jan 21, 2025

Global ad spend set to reach US$1.08 trillion in 2025

Warc's annual media report predicts a landscape defined by unprecedented advertising growth and algorithmic innovation.