covid
China’s outdoor market set to keep growth in post-zero Covid era
SHANGHAI ZHAN PODCAST: Camping, hiking and other domestic travel activities accelerated during the last three years. Mathew Jung, Greater China GM for German outdoor brand, Jack Wolfskin, is confident this growth will continue.
As Singapore ends Covid rules, industry leaders recall their surreal pandemic memories
"People raided supermarkets for toilet paper... We really got so close to a near-collapse in human behaviour." We look back at these and other surreal moments which marcomms leaders recall from the pandemic years.
Why most CNY campaigns in China continued despite recent Covid surge
Despite being in the grips of its biggest Covid surge in China to date, most brands stuck to their long-term CNY marketing plans. Agencies and marketers explain why, and what impact the health crisis actually had on campaigns.
'It's not a wave, it's a tsunami': How adland is coping in Covid-hit China
Professionals at McCann, Ogilvy, R3 and RedAnt in China recount their experiences of balancing life and work while coping with the overall gloom of Covid in the country.
More tangible brand connections are needed in post-zero-Covid China
SHANGHAI ZHAN PODCAST: With the end of zero-Covid policies in China, brands should look for more meaningful consumer connections that help to resolve potential anxieties, says China insights expert, Julien Lapka, Founder of Inner Chapter.
How to trust the remote shooting process: Sweetshop's Laura Geagea
Sweetshop’s new regional MD Laura Geagea shares behind-the-scenes stories of a global production house working during pandemic lockdowns.
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