creative agencies
The celebrity creative vs the everyday creative
How indie and network agencies cater to both, according to UltraSuperNew’s general manager.
McCann seeks impetus following mixed results in 2020
AGENCY REPORT CARD: For a creative agency used to being a lodestar, 2020 was middling at best for McCann, as keeping the lights on and people engaged took precedence over ambitious growth plans.
Can creative power Publicis’ plan B?
AGENCY REPORT CARD: The agency network has been known for years for its strong, independent creative agencies. With Power of One being the new anthem, we analyse how this sum-of-the-parts strategy fared in 2020.
BBH’s last stand as an agency network
AGENCY REPORT CARD: Find out how the Publicis Groupe agency fared in 2020, faced with a future as a standalone—and standout—creative boutique rather than as an agency network.
Wunderman Thompson’s growth pangs
AGENCY REPORT CARD: The year 2020 was meant to be the year the WPP creative shop left its integration challenges behind and launched full-tilt into the market. But, CEO Annette Male instead had to play defence.
Agency Report Card 2020: AKQA
The nature of AKQA’s work meant it was well-placed to help clients navigate online experiences for the first time, helping it sail through the pandemic. But it’s strapping in for a bigger, bumpier ride in 2021.
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