In 2020, BBH started as a network of three offices and by the end of the year, it was down to just its Singapore presence. Even so, the agency generated a fair share of strong creative work. But is it enough to keep a standalone brand in the era of Publicis’ Power of One?
Our full Agency Report Card on BBH—including its overall grade plus a detailed analysis and scores for management; innovation; clients and business; creativity; and people and diversity—is available only to Campaign Asia-Pacific members.
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