creator economy
How brands can avoid getting ghosted by creators
Marketers may think a paid partnership guarantees project success, but it doesn’t. Here's why brands must understand and prioritise creators' needs for a truly effective collaboration.
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TikTok’s Matty Lin on fostering growth amid global challenges
The Southeast Asia GM talks to Campaign about embracing changing consumer trends, building brand safety, and expanding AI in one of the platform’s most vital markets.
Narrative creates Board of Influence to navigate burgeoning creator landscape
EXCLUSIVE: We Are Social’s earned-led subsidiary will appoint new creators annually to serve as a board of directors advising on creator marketing.
Most Gen Zers want TikTokers to be legally accountable for health advice
As more people choose TikTok over doctors to receive health advice, they’re also developing higher standards for the accuracy of content.
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Amazon launches 'Creator University' in India
The education programme and a series of 'Creator Connect' events aim to connect influencers with their peers and industry experts.
Why the creator economy could take over the advertising industry
There is a distinct possibility the creator economy may be out to eat agencies’ lunch.
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