csr_topic
Sustained commitment the test of CSR
MARKETERS FORUM: With the rising popularity of cause-driven advertising, everyone has a reason for giving. But what makes a CSR campaign authentic and what is just commercial greenwashing?
CSR: Brands can no longer afford to pass the buck
Brands can avoid guilt by association with unethical practices by adopting a policy of sustainability and transparency.
Electrolux to launch Washing-thon in Singapore
SINGAPORE - Home appliances manufacturer Electrolux has unveiled the first charity clothes washing marathon in Singapore, entitled Washing-thon, to help deserving causes in Southeast Asia.
CASE STUDY: How Dong Wha Pharm lured young customers through a CSR campaign
SEOUL - Dong Wha Pharm, a South Korean pharmaceutical company, promoted its flagship product ‘Gas Whal Myung Su’, a gastrointestinal remedy, to young customers through a corporate social responsibility (CSR) campaign and eco-friendly junk art exhibition.
Q&A: Corporate-responsibility expert Jonathan Wootliff
An expert on corporate responsibility and sustainability who has worked with Greenpeace and now acts as a senior advisor with Bite Global, Jonathan Wootliff says that Asian companies are behind the curve when it comes to embedding accountability into their cultures and genuinely engaging with stakeholders.
Standard Chartered raises HK$75,000 in Facebook CSR campaign before annual marathon
HONG KONG - As part of the annual Standard Chartered Hong Kong Marathon, to be held 24 February, the bank's 'One Like, One Giving Heart' Facebook community charity drive has raised more than HK$75,000 for three designated charities.
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