double verify
Are traditional metrics like viewability and clicks enough?
In an increasingly complex digital-first media environment, metrics that track attention are enhancing traditional measures in meeting the needs of marketers and agencies looking to demonstrate effectiveness and ROI.
Data scraping: what is it and why should advertisers be concerned?
Campaign UK talks to leading spokespeople on the issue.
Twitter selects DoubleVerify, IAS as preferred brand safety partners
The partnership is Twitter’s first third-party integration to measure brand safety on the platform.
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The ad fraud outlook in Asia: challenges, tips & solutions
Ad fraud continues to be one of the industry’s biggest threats, and yet many clients in Asia remain either unaware or uninclined to tackle it. Here we uncover some common types of fraud and solutions to help demystify the topic.
DoubleVerify Roundtable: How to maximise media quality
Brand marketer roundtable touches on growing concerns around brand safety, ad fraud and overall media quality, highlighting some of the solutions that could help minimise these issues.
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