doubleverify
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DoubleVerify claims Adalytics ‘manipulated findings’ in recent report on general invalid traffic
DoubleVerify alleges that the findings of Adalytics’ GIVT report are misleading and that the firm has a track record of misrepresenting verification technology and data.
DoubleVerify invests in FirstPartyCapital
The company aims to support innovation in the global adtech ecosystem through this investment.
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Amazon refunds advertisers whose ads appeared on CSAM sites
Amazon is emphasising its commitment to blocking ads alongside CSAM to lawmakers by refunding affected advertisers and strengthening ad safety measures.
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How AI is reshaping the dynamics of ad fraud
Faced with an an alarming rise in invalid web traffic due to the rise of AI-powered crawlers and scrapers, Campaign explores the strategies advertisers can implement to mitigate the impact of evermore sophisticated AI ad fraud schemes.
DoubleVerify to add URL-level reporting amid CASM controversy
DoubleVerify and Amazon Ads will introduce transparency upgrades after an Adalytics report linked their platforms to harmful content funding.
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DoubleVerify and IAS accused of running Fortune 500 ads on websites with offensive content
New Adalytics report highlights the implications and challenges of using AI-driven brand safety technologies in digital advertising.
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