ebiquity
Slowdown in China’s media-buying costs to continue in 2025: report
New predictions by Ebiquity show that China’s economic downturn and cautious marketplace are contributing to a continuous decline in media spend.
Ebiquity China report: International agency groups dominate, but local agencies are catching up
TOP OF THE CHARTS: The latest research from Ebiquity shows the Chinese advertising market is experiencing robust growth, with ad expenditure by key brands increasing 6.1% in 2023.
Ebiquity predicts 'more positive' advertising outlook for 2024
Media consultancy's revenue jumped 7% year on year in 2023.
Media pitches in China decline in 2023: Ebiquity
TOP OF THE CHARTS: The latest analysis from Ebiquity on COMvergence reveals media pitch trends in 2023 and predictions for 2024.
Incumbents struggle to retain media accounts in China amid slowdown
New research from Ebiquity shows 81% of media pitches were awarded to new agencies in the first nine months of 2023. As advertising growth softens, more pitches are expected in 2024 as cost control measures.
Ebiquity warns of 'risk averse' ad market as clients cut budgets
Commentators point to 'soft' pitch market, but it is expected to pick up in 2024.
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