forsman bodenfors
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AIA’s CMO breaks down new campaign that redefines 'health'
In an exclusive interview with Campaign, Stuart Spencer delves into ‘Rethink Healthy’, the insurance brand’s new proposition to challenge health as being solely about body size, eating salads, or intensive exercise.
The 'p' word: What we should consider when we talk about purpose
The strategy director at Forsman & Bondenfors makes a case for the very purpose of purpose.
Campaign Creation Stories: How a virtual influencer with Down syndrome was born
Down Syndrome International (DSi) and Forsman & Bodenfors talk about the process behind an ambitious project to create a more inclusive digital environment.
How the world's first virtual influencer with Down syndrome was created
To drive home the idea that the metaverse is for everyone, Forsman & Bodenfors launches Kami, a confident young woman who wants to smash barriers in the digital space. Go behind the process of creating her.
Women to Watch Greater China 2022: Sherry Shi, Forsman & Bodenfors
Shi is a game-changer in creativity and innovation who wins praise and recognition from global clients in the Chinese market.
Visit Sweden wants to reclaim Ikea product names
Did you know the Ikea loo brush is named after a beautiful lake?
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