global forecast
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Campaign Global Forecast: Can reactive advertising thrive in APAC’s fast-paced landscape?
Capitalising on fleeting cultural moments requires speed, a certain risk-taking ability and a sharp understanding of when a brand should act—or step back. It’s a high-stakes game where timing and relevance are everything.
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Publicis upgrades global forecast after 'better than expected' H1
Publicis Groupe’s organic growth rate was 5.6% in Q2 2024, with Asia-Pacific growing by 7.7%.
Campaign Global Forecast Q2 2024: Tech brands' ad spend set to return
The troubles in the tech world cast a shadow on the industry in 2023. Will the clouds clear in 2024?
Building brand reputation and fostering innovation in the energy sector: Campaign's Global Forecast Q1 2024 – Part two
In the second part of Campaign's Global Forecast for this quarter, we explore why energy brands have been criticised for their contribution toward the climate emergency, and speak to industry figures to uncover how these challenges will affect new business for agencies in the future.
Luxury advertising amid an economic downturn
With global economic uncertainty showing no sign of easing, what impact will it have on luxury brands that have so far shown resilience?
Global forecast: Pharma and healthcare brands shift their ad strategies
Campaign explores how pharma and healthcare brands project the year ahead in spend and media channels—particularly in these trying economic times.
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