Capitalising on fleeting cultural moments requires speed, a certain risk-taking ability and a sharp understanding of when a brand should act—or step back. It’s a high-stakes game where timing and relevance are everything.
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Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering the region's marketing boom.
As the leader of Interone China, Zhu not only propelled the agency’s performance but also earned the trust of clients with exceptional skills in business negotiation, client relationship management, and crisis management.
Tan combines visionary leadership with digital innovation, and champions inclusivity across global markets.
Communicating on behalf of an airline isn’t easy work, but Lekha goes beyond cruise control to ensure relevance, consistency, and accuracy both internally and externally.
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