holiday
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Bata's 'Try and Fly' campaign promises to take customers' feet on a European adventure
By simply trying on shoes from the brand's new 9 to 9 collection at Bata’s outlets in India, potential buyers have a chance to win a trip to various destinations.
Campaign US’ favorite holiday ads of 2022
From tearjerkers to fuzzy-feeling ads, these campaigns got us into the festive spirit.
Here's to a more unique holiday shopping experience from brands
We've moved on from last year’s Covid-fatigued revenge spending with more confident and savvy digital shoppers. Here’s how brands can up their game and stand out this year-end season.
Aldi's 'overcooked' holiday ad actually seems underdone
Usually an early holiday treat, the grocer's Christmas-themed ad for this year is less ho-ho-ho and more ho-hum.
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Coca-Cola holiday offers simple message of festive joy and inclusion
Reminiscent of pandemic lockdowns, the heartwarming film presents a solution to the millions of children living without a chimney for Santa to come down.
Why marketers need to understand emotions this holiday season
People experience six different need states when they search, according to Google’s global head of research and insights for ad marketing.
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