initiative
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Initiative wins Volvo's global media account, China remains separate
Account was worth $448.7 million in 2023.
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Initiative wins media AOR for Century Pacific Food and Shakey’s Pizza Asia Ventures
The Philippines-only remit will cover media planning and buying across the two brands’ various categories of products.
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James Smyllie departs Initiative as part of restructuring exercise
The former APAC president departs at a time when one of the agency's biggest clients, Amazon, is reviewing its global media account.
Agency Report Cards 2023: We grade 31 APAC networks
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
Agency Report Card 2023: Initiative
Losing long-term client Carlsberg is a blow for the agency, and Initiative has tried to mitigate the losses with solid employee initiatives.
Global Agency of the Year Awards: Winner’s Interview
Heading into a new Global Agency of the Year awards season, we hear from Australia’s Initiative on how winning Campaign’s Global Media Agency of the Year in 2022 gave the agency a winning mindset.
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