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Creativity is the penultimate business truth for Leo Burnett's Amitesh Rao
Fresh off winning five Lions at Cannes, Rao discusses the agency's tilt to forward-thinking creative solutions and its commitment to producing impactful work that truly makes a difference.
Global new business spotlight: Publicis dominates with four major wins
While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.
Watching Mojito Girl (and more) with industry experts
Creatives react to creative on camera as Campaign's long-running 'Private View' feature debuts in a new video format.
Leo Burnett Hong Kong confirms 15 layoffs
Agency calls the move a realignment of resources toward Shanghai.
Thai telecom giant AIS returns to emotional roots
THAILAND – After defining a unique brand persona among Thai telecom companies nearly a decade ago, AIS abandoned the style of advertising that it helped popularise. On the back of its strength as a network, it continued to succeed through product-based advertising. Now the brand is going back to where it started.
Honda Jazz brings back the drive-in cinema
AUSTRALIA – Promoting its Jazz model, Honda is launching an activation based on inviting people to a pop-up cinema event where they can sit in a Jazz with their legs stretched out.
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