marketing budgets
Generative AI is shaking up creator marketing budgets
Research shows seven in 10 marketers will increase generative AI creator content spend this year.
With marketing budgets cut, CMOs demand more innovation from agencies
EXCLUSIVE RESEARCH: According to CMO Outlook by R3 and Campaign Asia-Pacific, marketers demand more proactiveness from agencies, even as they seek more ways to measure effectiveness of their work.
Exclusive survey results: The value of content
A survey of client-side marketers in APAC finds out how brands are developing their content marketing strategies.
WARC's latest GMI report presents mixed outlook
ASIA-PACIFIC - WARC's latest GMI (Global Marketing Index) reflects a generally improving outlook among marketers globally and in Asia-Pacific, although pessimism about marketing budgets remains.
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