EXCLUSIVE RESEARCH: According to CMO Outlook by R3 and Campaign Asia-Pacific, marketers demand more proactiveness from agencies, even as they seek more ways to measure effectiveness of their work.
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Narayan Devanathan will lead the Dentsu BX division, while continuing his existing role as the agency’s president and chief strategy officer for South Asia.
Saunders will become the firm’s chairman in October and plans to move back to his native Ireland.
From Tinashe’s ‘Nasty’ to Charli’s ‘Brat,’ how the delayed success of your underrated favourites is changing the logic of virality.
The campaign was created by Bartle Bogle Hegarty London.
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